How could PPG, a paint brand with zero brand recognition, get noticed with a marketing budget a fraction of the size of their competitors? This social-first campaign did the trick. From the teaser posts to a stunt that brought together dogs, paint, eggplants, and a scorching day in Austin, we earned over 300MM video views, a 31% video completion rate, and a spot on Good Morning America.
Pre-roll and social posts with videos, gifs, and polls took over YouTube, Facebook, Twitter, and Instagram and drove to a landing page featuring the hero video as well as a host of other PPG paint innovations.