Siemens is known for digitally transforming factories. So we wondered: what if they updated the oldest factory in the world? This interactive gaming experience brought a new and improved Santa’s Factory to life. It was selected as an FWA site of the day, an FWA mobile site of the day, and earned an honorable mention from awwwards.
Our charming, tech-obsessed Santa CEO helped users explore the factory, gave them a chance to try to keep up with fickle consumer demand, and redesign and test-drive a new sleigh.
Email, display, GIFs, and pre-roll led viewers to the site - and Siemens shared it with customers and prospects around the world as a holiday card.