We used the actual power of wind to tell the story of how Siemens has made wind power a real, tangible energy solution for America. We created social, display, page-takeovers, and pre-roll that drove to content. Winner of a D&AD Pencil and two Clios.
We followed up the film with the world’s first wind-powered ad. Users blew into their microphones to activate the wind turbine.
The work earned the top spot in Japanese creative ad magazine Sendenkaigi. Let me know if you can translate the article and tell me what it says.